Wednesday, September 24, 2008

King Jewelers Partners with Wyler Genève


King Jewelers of Aventura, FL and Nashville, TN announces exclusive partnership with Wyler Genève, a Swiss watch manufacturer that has been changing the face of the timepiece industry with innovative practices and ingenious design for over 100 years.

The decision to partner with Wyler Genève was natural for the King Jewelers’ family based on the similarity of ideals and practices governing both companies.

“At Kings, our constant goal is to be miles ahead of our industry in every department. Whether it is service, beauty and design, innovation, environmental awareness or civic duty, we take our position in the luxury world as leaders quite seriously,” says David King, Director of Business Development.

Wyler Genève boasts one of the most exclusive watch lines in the world, with only seven retailers, including King Jewelers, located in the US. Since the launch of their new Tourbillion
and Chronograph watches
at Baselworld 2007 in Switzerland, demand for these coveted pieces has grown at an unprecedented rate.


On principle, Wyler Genève prefers to be judged on its products and its actions, rather than artificial publicity. From the start, Wyler Genève exploded onto the scene with the development of their patented Incaflex balance wheel, which has now become an industry standard. The founder of the Wyler Watch Company, and a pioneer of anti-shock technologies, then proved the effectiveness of his own invention by throwing his company’s watches off the Eiffel Tower in 1956.

More recently, Wyler Genève broke industry standards once again by becoming the first watch company in the world to be certified CarbonNeutral® by the CarbonNeutral® Company. The launch of the Wyler-Genève GMT also marked the debut of the world's first CarbonNeutral® watch.

Wyler Geneve watches are proudly worn by race car drivers and enthusiast from around the world because of the brand’s long-standing partnership with the automobile industry. Associations include the Paris-Beijing anniversary, an exclusive design partnership with Italy’s Atelier Zagato and a partnership with the St. Moritz Automobile Club. World-renowned DJ, Bob Sinclar an avid racing fan, was recently spotted wearing an 18-carat gold Wyler Genève chronograph on his 2008 worldwide summer tour.


The Wyler Genève chronograph, available in 18 karat red gold, titanium and steel, combines their original innovation and high-tech materials in a case with a design that is bold, daring and marked with Paul Wyler's philosophy.

The design goes hand-in-hand with the mechanics of a performance automobile, while offering a unique form of shock absorption that guarantees optimum reliability from the self-winding chronograph movement.

For additional information regarding Wyler Genève, please visit http://kings1912.com/

Don’t forget to visit http://kings1912.com/sweepstake.cfm to register to win
the NEW Ebel Ladies Diamond Beluga watch.

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