Bulgari support the “Rewrite the Future” campaign of Save the Children
On the 125th anniversary of its foundation, Bulgari launches a major fund-raising project for the defence of children’s rights.
Bulgari has decided to make its own contribution to Save the Children with the objective of raising € 10 million by the end of 2009, of which € 1 million will be donated by Bulgari to the organisation in advance, while the remaining figure will be raised during the next year.
Besides the ring, to mark the occasion Bulgari will also develop a collection of 15 pieces of high jewellery and 8 high-end timepieces, of an estimated total value of € 3 million. It will be officially presented on 4 June 2009 in Rome, on occasion of the retrospective exhibition “Between Eternity and History”, hosted at the Palazzo delle Esposizioni, to celebrate the 125 years of the Bulgari brand. This collection of jewels and watches will then be present at high-profile Bulgari events throughout the world – ultimately becoming the leading player of an auction that will be held on 7 December 2009 in
All the initiatives connected with the operation will be totally non-profit for the Bulgari Group.
The numerous celebrities of the world of films, show business, and music who, thus far, have decided to support the initiative include, among many others, Julianne Moore, Benicio Del Toro, Ben Stiller, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Gabriele Muccino, Jason Lewis, Andy Garcia, Valeria Golino, Fabrizio Ferri.
Francesco Trapani, Chief Executive Officer of the Bulgari Group, commented on the initiative: “For Bulgari, being part of history and at the same time being able to help change it by giving less fortunate people the possibility of a new future is the best possible way of celebrating its 125 years. I am therefore really delighted that the company is actively working on the success of the “Rewrite the Future” campaign – a project consistent with the commitment Bulgari has decided to make to initiatives aiding youth education throughout the world. I am also convinced that, thanks to the help of our customers and Save the Children supporters, we will succeed in achieving – and hopefully in exceeding – the ambitious target we have set ourselves.”
Charlotte Petri Gornitzka, Secretary General of the International Save the Children Alliance commented: “We are very pleased to announce this global partnership with Bulgari. Their commitment and support for education is one of the most valuable ways to make a difference to children's lives in war afflicted countries.”
Bulgari is one of the global players on the luxury market. In 2007 the Group posted a turnover of 1,091.0 million Euro. Bulgari relies on a stores network in the most exclusive shopping areas in the world and on selected distributors. Bulgari has a product portfolio that ranges from jewels and watches to accessories and perfumes. The Group is controlled by the Bulgari family, holding about 52.0% of the share capital. The remaining 48.0% is floating on the Milan Stock Exchange.
Save the Children is the world's largest independent organization for children, making a difference to children's lives in over 120 countries. From emergency relief to long-term development, Save the Children helps children to achieve a happy, healthy and secure childhood. Save the Children listens to children, involves children and ensures their views are taken into account. Save the Children secures and protects children's rights - to food, shelter, health care, education and freedom from violence, abuse and exploitation.
About King Jewelers
Established in 1912, King Jewelers has proudly styled jewelry aficionados from around the world. For five generations, the King family has owned and operated King Jewelers while building an outstanding reputation steeped in quality, value, and first-class service.
Offering a magnificent selection of fine jewelry collections including the fashion-forward Italian designs, classics diamond creations, luxury Swiss timepieces, estate jewelry, modern designer jewelry, as well as colored gemstones and fancy-colored diamonds, King Jewelers is the one-stop-jewelry shop that prides itself in being one step ahead of the trend. At King Jewelers you will always find the “best of the best,” no matter what your style or budget may be. The salon also offers bridal, baby, and gift collections. In addition, King Jewelers offers on-site jewelry and watch repairs, custom design services, appraisals, estate buying, and corporate gift programs.
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