King Jewelers Acquires Wyler's New Official Watch of Italy's Soccer Team

Wyler Genève has signed a new licensing agreement to produce the official watch of the Italian national football team, almost 75 years after the pioneering Italian Wyler distributor Innocente Binda put the company’s watches on the wrists of the Squadra Azzurra for the 1934 World Cup.

To coincide with Italy’s first qualifying matches for the 2010 World Cup, Wyler Genève renews its association with the Italian team through a new licensing agreement to produce the official watch of the Italian national football team. The watch is built around the brand’s unique shock-absorbing case and bears distinguishing features that are sure to appeal to Italian football fans. The most obvious of these is the colour of the dial and rubber strap, which is identical to the famous blue of the team's strip. More subtly, the small seconds counter at 3 o'clock shows off four gold stars at the quarters - representing the team's four World Cup titles. The small seconds hand it self is a miniature Italian tricolour in green, white and red. As a finishing touch, the transparent sapphire crystal case back has been laser engraved with the logo of the Italian football federation (FIGC) and the inscription "OFFICIAL WATCH OF THE ITALIAN NATIONAL FOOTBALL TEAM".

Bruno Grande, Managing Director of Wyler Genève, on the partnershi p: “I’m immensely proud of this renewed association with the Italian football team, which takes us back to the roots of our company. The advertising slogan for our shock-absorbing chronograph is ‘Time Suspended’ and to come back to partner with the Italian team after 75 years certainly does feel like time has been suspended.”

About King Jewelers

Established in 1912, King Jewelers has proudly styled jewelry aficionados from around the world. For five generations, the King family has owned and operated King Jewelers while building an outstanding reputation steeped in quality, value, and first-class service.

Offering a magnificent selection of fine jewelry collections including the fashion-forward Italian designs, classics diamond creations, luxury Swiss timepieces, estate jewelry, modern designer jewelry, as well as colored gemstones and fancy-colored diamonds, King Jewelers is the one-stop-jewelry shop that prides itself in being one step ahead of the trend. At King Jewelers you will always find the “best of the best,” no matter what your style or budget may be. The salon also offers bridal, baby, and gift collections. In addition, King Jewelers offers on-site jewelry and watch repairs, custom design services, appraisals, estate buying, and corporate gift programs.

King Jeweler’s Aventura located at 18265 Biscayne Boulevard in South Florida. The showroom features shop-in-shop boutiques from Bulgari, Harry Winston, Jaeger-LeCoultre, Chopard, IWC, and Breitling. Private viewing rooms and seating areas allow shoppers a private and comfortable shopping experience, not to mention the fully stocked, hip NYC-style bar. The new showroom also offers designer jewelry boutiques from Judith Ripka, Kwiat, Marco Bicego, Pianegonda, Yvel, Roberto Coin, A. Link, Bovet, DeWitt, Jaquet Droz, Chronographe Suisse, Alpina, Anonimo, Chanel, Hermes, Porsche Design, Rebecca, and Jay Strongwater. The gallery also carries great men's jewerly and accessory collections from Scott Kay and titanium jewelry for men from Edward Mirell and Sauro.

King Jeweler’s Nashville will be opening in November 2008 located at 4121 Hillsboro Road in the beautiful shopping area of Green Hills, TN. The showroom features shop-in-shop boutiques from Bulgari, Harry Winston, Jaeger-LeCoultre, IWC, Piaget, Cartier, Girard-Perregaux, Corum, Hublot, Chopard, and Breitling. Private viewing rooms and seating areas allow shoppers a private and comfortable shopping experience, not to mention the fully stocked, hip NYC-style bar. The new showroom also offers designer jewelry boutiques from Judith Ripka, Kwiat, Pianegonda, Yvel, Alpina, Anonimo, Leslie Greene, Roberto Coin, A. Link, Rebecca,and Jay Strongwater.

Kings Jewelers is a member of the Jewelers of America, American Watch Guild, Jewelers Board of Trade, and the American Society of Appraisers and has among its staff GIA Certified Gemologists. For additional information please visit www.Kings1912.com.