Frederique Constant teams up with Actress Eva Longoria for the prestigious Par Coeur Gala 2010

Swiss watch brand Frederique Constant will be the official sponsor of the Par Coeur Gala 2010, which will be held this September 20th in Paris at Cambon Capucines Pavillon by Potel and Chabot.




The French foundation Par Coeur Association, founded by actress Eva Longoria and NBA star Tony Parker, seeks to bring attention to fiscally responsible charities that make substantial differences in the lives of families and children worldwide.

This year, the gala will benefit two non-profit organizations: “Toutes A L’Ecoles,” a non-profit organization that operates to create schools and educational programs for young girls in developing countries, as well as “Eva’s Heroes,” a non-profit organization dedicated to enriching the lives of those with developmental challenges by creating environments in which they are free to interact, grow, learn, and love.

The goal of the annual Par Coeur Gala is to be a night of hope and inspiration, attended by celebrities and prestigious guests, with the sole of aim of benefiting Par Coeur Association’s charity partners.

“We are proud to be the official partner for this year’s Par Coeur Gala,” said Frederique Constant CEO Peter Stas. “We are committed to celebrate and support those passionate charitable organizations that go the extra mile to improve the lives of less fortunate people worldwide. Thus, Frederique Constant and the Par Coeur Association form a perfect match.”

“Each year, the gala gains more and more attention and attendees, and we are so honored to have Frederique Constant participate as our official sponsor,” said Eva Longoria. “This year’s Par Coeur Gala will bring together individuals who are dedicated to making a contribution to improving the lives of young girls.”

Frederique Constant timepieces are available at King Jewelers, an authorized retailer for the brand, at its locations in Aventura, FL and Nashville, TN. For more information, please visit http://www.frederique-constant.com and http://www.kings1912.com.

Frédérique Constant selected as Official Timekeeper for The Peking to Paris Motor Challenge

Frédérique Constant has been selected as the Official Timekeeper of The Peking to Paris Motor Challenge, which will be held September 10th through October 16th. The brand will also be the exclusive sponsor of the legendary classic car event, which first took place in 1907.

The origin of the race is from a challenge published in the Parisian newspaper "Le Matin" on January 31, 1907: “What needs to be proved today is that as long as a man has a car, he can do anything and go anywhere. Is there anyone who will undertake the challenge to travel from Peking to Paris by automobile?”

The 2010 edition of ‘The Ultimate Driving Adventure’ runs from the Great Wall in China, through Mongolia, then briefly into Russia before turning south west into Kazakhstan, Uzbekistan, Turkmenistan, and via Turkey, Greece and Italy into France to finish on the famous Place Vendôme in Paris. The trail follows the historic Silk Road and the participating drivers will have days off in famed cities such as Almaty and Samarkand.

One hundred sixty five classic and vintage cars, dating from the 1920s to 1960s, with more than 230 drivers and navigators will cover more than 9,000 miles over the course of approximately five weeks during the demanding road rally.

All of the participating cars will display the Frédérique Constant logo, and the winning team’s driver and navigator will receive an exclusive Frédérique Constant timepiece upon their celebrated arrival in Paris.

Frédérique Constant timepieces are available at King Jewelers in both Aventura, FL and Nashville, TN. For more information, please visit http://www.frederique-constant.com and http://www.kings1912.com.

Frédérique Constant Pays Tribute to Famous Pianist Frédéric Chopin with Commemorative Timepiece Available at King Jewelers

In celebration of the 200th birth anniversary of musical composer Frédéric Chopin, Frédérique Constant has launched the Limited Edition F. Chopin 2010. King Jewelers is proud to offer this exclusive timepiece, with only 1810 pieces created. Available in 2 styles, each watch is steel or yellow gold plated and features an ultra classical dial with a "piano keys" pattern in the center with an automatic winding mechanism and a brown or black Croco Calf strap. Each timepiece is delivered in a miniature Frédéric Chopin Piano.

The year of 2010 is the "Year of Fryderyk Chopin" in Poland, with hundreds of events planned worldwide to celebrate the anniversary of Chopin's birth. The Fryderyk Chopin Institute, an act of the Polish parliament which organizes concerts, conferences, and covers research and popularization of knowledge about Chopin's life and work, has officially licensed the Frédérique Constant Limited Edition F. Chopin.

Frédérique Constant is an independent family owned watch manufacturer based in Plan-les-Ouates, Geneva. The company is involved in all stages of Watch Production, from initial design to final assembly and quality control. Frédérique Constant is associated with the core values and competences of passion, creativity, high quality, innovation and exceptional value.

Frédérique Constant timepieces are available exclusively in South Florida and Nashville at King Jewelers. For more information regarding Frédérique Constant watches, please visit www.frederique-constant.com or www.kings1912.com.

Established in 1912, King Jewelers has proudly styled jewelry and timepiece aficionados from around the world. A pioneer among independent couture jewelers, King Jewelers has built an outstanding reputation steeped in quality, value and first-class customer service. King Jewelers features exclusive jewelry designers, offers in-house custom designs, private label jewelry collections, and is an authorized dealer for over forty luxury Swiss watch brands including Alpina, Bell & Ross, Bulgari, Breitling, Cartier, Chanel, Chopard, Concord, Dunhill, Ebel, Harry Winston, Hublot, IWC, Jaeger-LeCoultre, Jaquet Droz, Montblanc, Roger Dubuis, Swiss Army, TAG Heuer, and TechnoMarine. With two store locations in Aventura, FL and Nashville, TN, King Jewelers has won numerous awards as the Southeast’s top jewelry store and diamond wholesaler. With a diamond office located in Antwerp, Belgium since 1961, King Jewelers is able to offer Nashville and Miami custom diamond bridal designs and gem-quality loose diamonds at wholesale prices. King Jewelers is a member of the Jewelers of America, American Watch Guild, and the American Society of Appraisers. King Jewelers has GIA Certified Gemologists and offers expert jewelry and watch repairs.