King Jewelers Launches Piaget in Nasville, TN

Nashville is about to be decked out in diamonds like never before! As King Jewelers launches their new flagship store in the prestigious section of Greenhills, Piaget is set to be one of their most sought-after partners. Piaget watches and jewelry are endorsed and loved by Hollywood celebrities because of the glamour, elegance and style attached to the brand, and now Music City will have the same access to Piaget’s sparkling collections as the inhabitants of Tinseltown.

Piaget is also taking this time to celebrate the launch of one of their most astounding timepieces, Magic Hours. Magic Hours is an exceptional creation that blends technological innovation with dazzling style and grace. For the very first time, thanks to an invisible mechanism developed in the secrecy of the Piaget workshops, a timepiece is endowed with the unique power to be three watches in one. Thirty-six diamonds light up the opulent elliptical gem-set bezel that turns above a delicately guilloché-patterned dial into something that is, well, quite magical.

Ever since it was founded in 1874, Piaget has been cultivating the spirit of luxury while focusing on creativity, concern for detail, as well as totally integrated watchmaking and jewelery expertise. Originally specializing in the development and production of watch movements, the company broadened its field of know-how in the 1960s in order to launch some amazing jewelery-watches, later followed by innovative jewelery collections. Piaget excels in all that is rare, precious and exceptional. Whether in creating the thinnest existing automatic movement or the worlds most expensive watch, Piaget applies its full range of watchmaking and jewelery-making skills to taking up new challenges. The founders motto, “always do better than necessary,” still governs daily activity in its twin Manufactures based in La Côte-aux-Fées (in the Swiss Jura region) and in Plan-les-Ouates, near Geneva.

Today, Piaget is proud to be one of the last remaining Swiss watch manufactures and to have accumulated a vast range of mastery in the art of jewelery-making with specialized workshops. Confident in this inimitable wealth of expertise, the brand is facing the future with boldness and creativity, while remaining loyal to its traditional values.

One of Hollywood’s hottest rising stars, Zoe Saldana (soon to appear in the new Star Trek film) is also proving to be one of its most stylish, as her love for Piaget has made her an unofficial brand spokesperson. She can often be seen wearing Piaget’s white gold and diamond tonneau shaped timepiece. Usher wears a Piaget watch in his latest video, Trading Places. And who can forget how the wedding between actress Eva Longoria and NBA star Tony Parker was more of a showcase of the unique and alluring jewelry and watches created by Piaget.

Piaget captures the spirit of the times and its creations are signs of a timeless quest for technical mastery, driven by audacity, expertise and imagination.

For additional information regarding Piaget and Magic Hours, please visit http://kings1912.com/

PSST.... And don’t forget to visit http://kings1912.com/sweepstake.cfm to register to win the NEW Ebel Ladies Diamond Beluga watch.



References : Piaget America.