KING JEWELERS FIRST RETAILER IN COUNTRY TO HOST NORTH AMERICAN DEBUT OF NEW TIMEPIECES FROM THE GENEVA 2010 WATCH FAIR AT THE NASHVILLE WATCH FAIR

King Jewelers will host the North American debut of its second annual Nashville Watch Fair “The Fair After the Fair,” an exclusive sneak peak at the new and exciting Swiss timepieces from the Geneva 2010 watch fairs held earlier this year. The King Jewelers’ Watch Fair will be hosted starting April 23 and April 24 from 10 a.m. to 6:30 pm at the store located at 4121 Hillsboro Road in Nashville.

Authorized dealers representing more than 20 luxury Swiss watch brands featuring more than 1,000 timepieces will participate and the King family is proud to present these exclusive never seen before collections and one of a kind pieces to the Central South. The timepieces will include once in a lifetime exquisite prototypes which may not ever be manufactured by these companies, providing an even more special experience for watch aficionados and collectors.

Guests will enjoy daily festivities and gifts with purchase, for example, all Swiss Army watches come with a complimentary Swiss Army knife as a gift with purchase and be among the first to wear haute horology’s most sought-after wristwatches for 2010. King Jewelers is also pleased to announce its representation of the exclusive ladies MIKOMOTO pearl jewelry collection and will preview the newest pieces with a trunk show during both days of the Watch Fair.

Among the hottest timepieces from the 2010 Geneva and Basel Watch Fairs are the IWC Portuguese Yacht watches, all of the new TAG Heuer Grand Carrera collection, the release of Cartier’s Calibere collection, the Hublot King Power Alinghi, and Jaquet Droz one-of-a-kind collections. TAG Heuer is celebrating its 150th anniversary and Bell & Ross will showcase its new Vintage collection.

The watch brands, many of which are carried exclusively by King Jewelers across the state, include Alpina, Bell & Ross, Breitling, Breitling for Bentley, BRM, Bulgari, Cartier, Chanel, Chopard, Concord, Franc Vila, Frederique Constant, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Jaquet Droz, Michele, Montblanc, TAG Heuer, TAG Heuer Grand Carrera, TechnoMarine, and Tissot.

“The Watch Fair allows our guests from Nashville and beyond to view the most elite and unique Swiss timepieces for the first time,” said David King, brand manager of King Jewelers. “This annual event is one of the most distinctive ever offered to the Nashville community. Watch collectors wait with bated breath to glimpse these new offerings.”

In 1893, Kokichi Mikimoto succeeded in producing the world’s first cultured pearl. Since that day, MIKIMOTO continues to make history, creating its own distinctive style. MIKIMOTO has developed the highest standards of quality and consistency by devoting more than a century to understanding the sea and researching the oyster. Only the top five percent of the pearl harvest meets the strict quality standards of MIKIMOTO. A proprietary pearl grading system measures the quality of each MIKIMOTO pearl. This unique grading system provides the standard of excellence that distinguishes MIKIMOTO pearls from all others. Visit http://www.mikimotoamerica.com/ for more information.

King Jewelers, South Florida’s oldest and most reputable jeweler, continues its legacy of luxury in its jewelry and watch gallery store in Green Hills. The company spans five generations and the South Florida location opened in 1912. King Jewelers is a member of the Jewelers of America, American Watch Guild, Jewelers Board of Trade, International Wristwatch Leading Watch Retailer, and the American Society of Appraisers and has among its staff GIA Certified Gemologists. The store is located at 4121 Hillsboro Road at the corner of Hobbs Road and hours of operation are Monday through Saturday from 10 a.m. – 6 p.m. The telephone number is (615) 724-5464 and the web site is www.Kings1912.com.

March Birthstone Spotlight: AQUAMARINE

Aquamarine is a blue-green member of the Beryl clan. This stone is associated with the calming effects of the sea and is traditionally used to soothe, calm and alleviate fears and phobias. It aids in cleansing, meditation and appreciation of nature. It brings serenity and peace to those who keep it near. Aquamarine helps us communicate with all sea life and connects us to the ocean, even if we live far from it. She will also influence us to protect ocean life and appreciate all the wise and beautiful dwellers in the sea.

This month’s featured birthstone jewelry piece from King Jewelers Private Label features this stunning pair of 18kt white gold aquamarine earrings set with gemstone diamonds. For more info, visit http://www.kings1912.com/.

Hublot and WISeKey revolutionize the watch industry with its breakthrough technology against counterfeiting

At their MiniBasel hosted in Miami Beach this month, Hublot unveiled its new WISeKey technology that demonstrates an unique breakthrough solution that will help reduce counterfeiting among the luxury watch industry. This solution arrives during a period on which the watch industry is also impacted by the crisis and needs to reassure its clients.

All Hublot watches (new and old) will be protected by WISeAuthentic®, a certification system of authenticity through a smartcard. By leveraging this technology, online shopping and auction Websites have the ability to provide its users a safe, secure transaction, avoiding counterfeited goods in its product range.

"Counterfeiting represents approximately five to seven percent of all world trade," said Carlos Moreira, CEO of WISeKey. "Therefore, with the luxury brand industries estimated to reach one trillion dollars (US) by 2010, these companies need a solution that will prove authenticity. We are pleased that WISeKey technology can be used in the fight against counterfeiting."

"In the watch industry we are seeing a significant increase in counterfeit goods," said Jean-Claude Biver, CEO of Hublot. "It was imperative for us as a company to find a way to not only protect our watches but also those who were purchasing them. WISeKey has a strong track record in security and authentication and when looking for a partner to help us in the fight against counterfeiting we knew WISeKey was the right choice for us. We expect that this technology will become the standard on this industry"

Currently, Hublot is the first watch making company to reach this level of protection for its products by associating digital anti-counterfeiting technology with traditional watch making. This combination provides a fail-safe solution, impossible to replicate at a cost that is a small fraction of the amount lost in sales due to counterfeits.

"Every year, more than 40 million Swiss counterfeit watches enter the market compared to 26 million genuine watches," said Jean-Daniel Pasche, President, Federation of the Swiss Watch Industry. "This is a significant number that costs the Swiss watch industry, on a global basis, approximately 700 million to 800 million dollars (US). We are pleased to see companies are taking this issue seriously and creating solutions that will get us closer to stop counterfeiting."

WISeAuthentic is also available for use with jewelry, beauty products, haute couture as well as exotic items including jet aircraft engines or high-tech automobile parts. For more information on this solution please visit http://www.wisekey.com/

King Jewelers is an authorized Hublot dealer for Nashville and the Central South with an official Hublot WISeKey available. All watches sold in the past will be eligible to register with a new WISeKey at King Jeweler’s Nashville. For more information, visit http://www.kings1912.com/ or http://www.hublot.com/.

Modern-Retro Spotlight: The Kwiat Vintage Collection

In celebration of 100 years of Kwiat tradition, we present Kwiat Vintage, an exclusive collection of modern jewelry creations in the vintage style. Drawing on Kwiat's vast archives and a century of experience, the collection ranges stylistically from Nouveau to Deco to Modern Vintage.

Each piece in the collection is carefully crafted to the highest levels of quality with brilliant Kwiat diamonds, exquisite gemstones and superior workmanship.

Each piece carries one hundred years of history and integrity.

Each piece holds a story waiting to be told, a vintage tale to make your own.

The Kwiat Vintage Collection is available at King Jewelers Nashville and also at http://www.shopkings1912.com/. For additional info, please visit http://www.kwiat.com/.

Professional Tips for Pearl Jewelry Care

Daily Care
If substances such as cosmetics, hair spray, or perfume adhere to your jewels, they will lose their radiance, absorbing dirt and dust and causing alteration or loss of colour. Be sure to put on your jewelry after you do your make-up, and to wipe your jewelry with a soft cloth after use.

Maintenance

No matter how carefully you take care of your jewelry, small parts may come loose. We recommend that you carefully check such parts as the hooks that support the jewels, the clasps of necklaces, the screws of earrings and brooch pins.

Storage

Always fasten clasps and pins so that chains do not get tangled and jewels do not get scratched from rubbing against one another. Then lay each item out separately, one by one. If you carry your jewelry around, be sure to put it into a jewelry pouch.

Cleaning

If you feel that the radiance of your jewelry has diminished, take it to a specialist. Cleaning with ultrasonic cleanser and other methods may lead to damage, so we recommend caution.

For additional info regarding the care of your pearl jewelry, visit http://www.jewelrykings1912.com/ or http://www.mikimotoamerica.com/.

King Jewelers sponsors Brides.com for the new release of Spring 2010 Custom Bridal Designs

King Jewelers , Nashville's premiere wedding, luxury jewelry and timepiece salon, is a proud sponsor of http://www.brides.com/. Since 1912, King Jewelers has been designing and manufacturing bridal collections for your perfect fairytale moment. From our custom designs to exclusive luxury brands, you are sure to find the ring that symbolizes your unique love. Our styles range from classic solitaires to beautiful multi-diamond creations, from classic and traditional to modern and fashion-forward.

King Jewelers is a full-service diamond, jewelry and timepiece destination, specializing in custom designs, bridal and corporate gifts, antique jewelry, estate buying, certified appraisals, as well as full-service jewelry and watch repairs. A defining facet of King Jewelers personality is their on-site team of award-winning designers, craftsman and watchmakers, who are attuned to perfection, beauty and style. You can bring your ideas to life, create your own engagement ring or brighten up the collection you already have.

Authorized luxury dealers with over forty designers, King Jewelers proudly represents Cartier, Piaget, TAG Heuer, Breitling, Bulgari, Chopard, Kwiat, A Link, Chanel, Mikimoto, Montblanc, Hublot, IWC, Jaeger-LeCoultre, Bell & Ross, Tissot, Michele, Gucci, Scott Kay, Judith Ripka, Leslie Greene, Benchmark and Harry Kotlar, just to name a few. In addition to our large selection of fine timepieces, King Jewelers also has great men’s accessories and gifts such as cufflinks, pens, and money clips, not to mention unique wedding bands for that special man.
King Jewelers is a thriving fifth generation family owned and operated jewelry business that is based in Nashville, TN and Aventura, FL. Come in and see why King Jewelers has captured the throne. Visit us on the web at http://www.kings1912.com/ or shop with confidence on-line for authorized luxury brands at http://www.shopkings1912.com/.

KING JEWELER’S NASHVILLE NAMED THE EXCLUSIVE CHANEL DEALER FOR WATCH COLLECTIONS IN TENNESSEE

King Jewelers is now the exclusive dealer in the entire Central South for Chanel watches with the addition of the timepiece collections. Chanel is the Parisian fashion house founded by Gabrielle “Coco” Chanel in 1909, specializing in luxury goods and haute couture.

The fashion icon’s philosophy was “One can never be too modern,” and this style which she captured on some of the most famous women of her period is constantly reinvented throughout all of the Chanel watch collections. Mademoiselle Chanel, her tastes and inspirations, are all adapted to the present and continue to unite both elegance and modernity.

“We are honored to announce our exclusive affiliation with Chanel to represent the world’s most exclusive brand for its watch collections in this region,” said David King, King Jewelers brand manager. “The brand continues to revolutionize the fashion industry in its 100th year of operation and will continue to do so with lines such as its J12 fine jewelry timepieces. In recent years, Chanel has partnered with experienced Swiss watchmakers to develop the exclusive ‘CHANEL 05.T.1.’ movement.”

Chanel watch collections include the J12 Editions Exclusives, Premiére and Les Intemporelles De Chanel in white gold, yellow gold, ceramic, and steel. Chanel timepieces are available for sale at King Jewelers Nashville and King Jewelers Aventura. For more info, visit http://www.chanel.com/.