Hublot and WISeKey revolutionize the watch industry with its breakthrough technology against counterfeiting

At their MiniBasel hosted in Miami Beach this month, Hublot unveiled its new WISeKey technology that demonstrates an unique breakthrough solution that will help reduce counterfeiting among the luxury watch industry. This solution arrives during a period on which the watch industry is also impacted by the crisis and needs to reassure its clients.

All Hublot watches (new and old) will be protected by WISeAuthentic®, a certification system of authenticity through a smartcard. By leveraging this technology, online shopping and auction Websites have the ability to provide its users a safe, secure transaction, avoiding counterfeited goods in its product range.

"Counterfeiting represents approximately five to seven percent of all world trade," said Carlos Moreira, CEO of WISeKey. "Therefore, with the luxury brand industries estimated to reach one trillion dollars (US) by 2010, these companies need a solution that will prove authenticity. We are pleased that WISeKey technology can be used in the fight against counterfeiting."

"In the watch industry we are seeing a significant increase in counterfeit goods," said Jean-Claude Biver, CEO of Hublot. "It was imperative for us as a company to find a way to not only protect our watches but also those who were purchasing them. WISeKey has a strong track record in security and authentication and when looking for a partner to help us in the fight against counterfeiting we knew WISeKey was the right choice for us. We expect that this technology will become the standard on this industry"

Currently, Hublot is the first watch making company to reach this level of protection for its products by associating digital anti-counterfeiting technology with traditional watch making. This combination provides a fail-safe solution, impossible to replicate at a cost that is a small fraction of the amount lost in sales due to counterfeits.

"Every year, more than 40 million Swiss counterfeit watches enter the market compared to 26 million genuine watches," said Jean-Daniel Pasche, President, Federation of the Swiss Watch Industry. "This is a significant number that costs the Swiss watch industry, on a global basis, approximately 700 million to 800 million dollars (US). We are pleased to see companies are taking this issue seriously and creating solutions that will get us closer to stop counterfeiting."

WISeAuthentic is also available for use with jewelry, beauty products, haute couture as well as exotic items including jet aircraft engines or high-tech automobile parts. For more information on this solution please visit http://www.wisekey.com/

King Jewelers is an authorized Hublot dealer for Nashville and the Central South with an official Hublot WISeKey available. All watches sold in the past will be eligible to register with a new WISeKey at King Jeweler’s Nashville. For more information, visit http://www.kings1912.com/ or http://www.hublot.com/.

Modern-Retro Spotlight: The Kwiat Vintage Collection

In celebration of 100 years of Kwiat tradition, we present Kwiat Vintage, an exclusive collection of modern jewelry creations in the vintage style. Drawing on Kwiat's vast archives and a century of experience, the collection ranges stylistically from Nouveau to Deco to Modern Vintage.

Each piece in the collection is carefully crafted to the highest levels of quality with brilliant Kwiat diamonds, exquisite gemstones and superior workmanship.

Each piece carries one hundred years of history and integrity.

Each piece holds a story waiting to be told, a vintage tale to make your own.

The Kwiat Vintage Collection is available at King Jewelers Nashville and also at http://www.shopkings1912.com/. For additional info, please visit http://www.kwiat.com/.

Professional Tips for Pearl Jewelry Care

Daily Care
If substances such as cosmetics, hair spray, or perfume adhere to your jewels, they will lose their radiance, absorbing dirt and dust and causing alteration or loss of colour. Be sure to put on your jewelry after you do your make-up, and to wipe your jewelry with a soft cloth after use.

Maintenance

No matter how carefully you take care of your jewelry, small parts may come loose. We recommend that you carefully check such parts as the hooks that support the jewels, the clasps of necklaces, the screws of earrings and brooch pins.

Storage

Always fasten clasps and pins so that chains do not get tangled and jewels do not get scratched from rubbing against one another. Then lay each item out separately, one by one. If you carry your jewelry around, be sure to put it into a jewelry pouch.

Cleaning

If you feel that the radiance of your jewelry has diminished, take it to a specialist. Cleaning with ultrasonic cleanser and other methods may lead to damage, so we recommend caution.

For additional info regarding the care of your pearl jewelry, visit http://www.jewelrykings1912.com/ or http://www.mikimotoamerica.com/.

King Jewelers sponsors Brides.com for the new release of Spring 2010 Custom Bridal Designs

King Jewelers , Nashville's premiere wedding, luxury jewelry and timepiece salon, is a proud sponsor of http://www.brides.com/. Since 1912, King Jewelers has been designing and manufacturing bridal collections for your perfect fairytale moment. From our custom designs to exclusive luxury brands, you are sure to find the ring that symbolizes your unique love. Our styles range from classic solitaires to beautiful multi-diamond creations, from classic and traditional to modern and fashion-forward.

King Jewelers is a full-service diamond, jewelry and timepiece destination, specializing in custom designs, bridal and corporate gifts, antique jewelry, estate buying, certified appraisals, as well as full-service jewelry and watch repairs. A defining facet of King Jewelers personality is their on-site team of award-winning designers, craftsman and watchmakers, who are attuned to perfection, beauty and style. You can bring your ideas to life, create your own engagement ring or brighten up the collection you already have.

Authorized luxury dealers with over forty designers, King Jewelers proudly represents Cartier, Piaget, TAG Heuer, Breitling, Bulgari, Chopard, Kwiat, A Link, Chanel, Mikimoto, Montblanc, Hublot, IWC, Jaeger-LeCoultre, Bell & Ross, Tissot, Michele, Gucci, Scott Kay, Judith Ripka, Leslie Greene, Benchmark and Harry Kotlar, just to name a few. In addition to our large selection of fine timepieces, King Jewelers also has great men’s accessories and gifts such as cufflinks, pens, and money clips, not to mention unique wedding bands for that special man.
King Jewelers is a thriving fifth generation family owned and operated jewelry business that is based in Nashville, TN and Aventura, FL. Come in and see why King Jewelers has captured the throne. Visit us on the web at http://www.kings1912.com/ or shop with confidence on-line for authorized luxury brands at http://www.shopkings1912.com/.

KING JEWELER’S NASHVILLE NAMED THE EXCLUSIVE CHANEL DEALER FOR WATCH COLLECTIONS IN TENNESSEE

King Jewelers is now the exclusive dealer in the entire Central South for Chanel watches with the addition of the timepiece collections. Chanel is the Parisian fashion house founded by Gabrielle “Coco” Chanel in 1909, specializing in luxury goods and haute couture.

The fashion icon’s philosophy was “One can never be too modern,” and this style which she captured on some of the most famous women of her period is constantly reinvented throughout all of the Chanel watch collections. Mademoiselle Chanel, her tastes and inspirations, are all adapted to the present and continue to unite both elegance and modernity.

“We are honored to announce our exclusive affiliation with Chanel to represent the world’s most exclusive brand for its watch collections in this region,” said David King, King Jewelers brand manager. “The brand continues to revolutionize the fashion industry in its 100th year of operation and will continue to do so with lines such as its J12 fine jewelry timepieces. In recent years, Chanel has partnered with experienced Swiss watchmakers to develop the exclusive ‘CHANEL 05.T.1.’ movement.”

Chanel watch collections include the J12 Editions Exclusives, Premiére and Les Intemporelles De Chanel in white gold, yellow gold, ceramic, and steel. Chanel timepieces are available for sale at King Jewelers Nashville and King Jewelers Aventura. For more info, visit http://www.chanel.com/.

A NEW STANDARD OF HAUTE HOROLOGY EXCELLENCE: JAEGER-LeCOULTRE’S EXTREME LAB

Last week, the King family of King Jewelers Nashville and King Jewelers Aventura met with Philippe Bonai, president of Jaeger-LeCoultre, at the Richemont headquarters in New York City for the post-SIHH 2010 show. While my family had the opportunity to view some amazing new timepieces up close for the first time, we were all most impressed with Jaeger-LeCoultre’s new Exterem Lab 2 watch. This masterpiece of haute horology will compete with Richard Mille’s creations for just a fraction of the cost and offers much more accurate time precision. This is the coolest watch of 2010!!!

The Master Compressor Extreme LAB 2 redefines the standard for extreme timepieces. Its new Calibre 780 and 781 for the Tribute to Geophysic offers unprecedented functions, developed to ensure ergonomic and highly functional use. This automatic chronograph has a large double-digit minute counter and a function selector integrated in the crown. The titanium version pays tribute to the historical Geophysic watch while exploring avant-garde solutions to protect the movement from magnetic fields.

MASTER COMPRESSOR EXTREME LAB 2 TECHNICAL DETAILS
Movement
Automatic movement, 28 800 vibrations per hour, 60-hour radial power-reserve.
Functions
Hour, minute, small seconds, date, second-time zone hand and counter, chronograph with large minute counter, manual stop second, functions selector (three-position indicator: winding, date and dual time zone adjustment, time-setting), amagnetic silicon escapement (Calibre 781 only).
Case
18-carat pink gold/TiVan15, TiVan 15, sapphire case-back.
Size
Diameter: 46.8 mm.
Water Resistance
10 ATM.
Strap/Bracelet
Interchangeable, double alligator leather (Calibre 780), calf leather (Calibre 781).
Materials Available
18-carat pink gold/TiVan15, TiVan 15.
Jaeger-LeCoultre Calibre
JAEGER-LECOULTRE CALIBRE 780 and 781 (amagnetic version).

Ref. 2032470 18-carat pink gold/TiVan15, limited series of 200.Ref. 203T470 TiVan 15, limited series of 300.

The Master Compressor Extreme LAB 2 will be available at King Jeweler’s Nashville and King Jeweler’s Miami in late 2010. For more information, visit http://www.kings1912.com/ or http://www.jaeger-lecoultre.com/.

Hublot previews the King Power Alinghi at the Miami Beach MiniBasel show

Hublot's CEO Jean-Claude Biver unveiled the chronograph sporting the
colours of the Swiss Defender of the 33rd America’s Cup at the Hublot MiniBasel based in Miami Beach this past weekend in which David King of King Jewelers was in attendance to marvel at the new masterpiece of haute horology.

Swiss Made expertise was the toast of the hour this weekend at the exclusive Fountainbleu Resort where limited edition Hublot "King Power Alinghi" watch made its debut. The pride of the participants was swelled by immense motivation felt on all sides to defend the Swiss colours together in a few weeks' time, when Alinghi and Oracle do battle on the water.

The King Power Alinghi echoes the expertise and precision of the Defender yacht
built for the America’s Cup. New developments, cutting edge technology and
materials, a focus on the excellence of resources and sharing the highest level of
skills are qualities which link the two companies.

Jean-Claude Biver hopes that the King Power will bring the catamaran luck in this extraordinary challenge: "Alinghi already has an enormous range of skills and qualities, as well as the motivation to win, and we wish to demonstrate to them how proud we are to be their partner and to show them our support through this chronograph in the yacht's colours!".

KING POWER ALINGHI
Technical details
Case “King Power”, diameter 48 mm in microblasted black ceramic
Bezel Microblasted black ceramic with moulded black rubber, with 6 relief
black PVD H-shaped titanium screws
Crystal Sapphire with interior/exterior anti-reflective treatment
Bezel Lug Black composite resin
Lateral Inserts Black composite resin
Case-back Microblasted black ceramic
Crown Black PVD titanium with black rubber insert
Push-pieces Black PVD titanium with black rubber insert
Screws Black PVD titanium
Water resistance 100 m or 10 ATM
Dial Sapphire with anti-reflective treatment, multilayered, additional matt
black counters, index with black nickel, black SuperLuminova™, Alinghi
logo at 9 o'clock
Hands Satin-finished microblasted black nickel with black SuperLuminova™
Movement Mechanical skeleton chronograph with automatic winding, carbon
bridges, calibre Hublot HUB4400
No. of Components 252
Jewels 27
Bridges Microblasted black chrome
Screws Black PVD
Oscillating Weight Tungsten carbide with black PVD treated dimpled surface
Main plate Microblasted black chrome
Barrel With reinforced spring
Escapement Glucydur hairspring
Power Reserve 42 hours
Wristlet Adjustable articulated black rubber
Clasp Microblasted black ceramic and black PVD steel
Edition limited to 333 pieces numbered from 01/333 to 333/333


The King Power Alinghi is available exclusively at King Jewelers in Nashville, TN where the timepiece will be on display at their Hublot corner shop.

About David King, King Jewelers

David King is the owner of King Jewelers Nashville who has a passion for watches and writing. A graduate of the University of Pennsylvania with degrees in English and Chemistry, David and his brother Jono King are the fifth generation to own and operate King Jewelers. Established in 1912, King Jewelers has proudly styled jewelry and timepiece aficionados from around the world. A pioneer among independent couture jewelers, King Jewelers has built an outstanding reputation steeped in quality, value and first-class customer service. King Jewelers is an authorized dealer for over forty luxury Swiss watch brands including Bell & Ross, Bulgari, Breitling, Cartier, Chanel, Chopard, Hublot, Girard-Perregaux, IWC, Jaeger-LeCoultre, Jaquet Droz, Montblanc, Swiss Army, and TAG Heuer. With store locations in Aventura, FL and Nashville, TN, King Jewelers has won numerous awards as the Southeast's top jewelry store and diamond wholesaler. King Jewelers is a member of the American Watch Guild, an IW Leading Watch Retailer, and offers Nashville watch repairs and watch refinishing. For additional information, please visit our salon in Green Hills located at 4121 Hillsboro Road, call (615) 724-5464, or log onto http://www.kings1912.com/